Earth day
Really, Earth day?
Jokes aside, I am all for people working toward making the world a better place to live, make it more hospitable and probably, leave it cleaner for the future generations. What I am not for is the unusually huge amounts of resources spent to “Educate” people to switch off the lights for 60 minutes.
The movement of awareness should be ground up, children should be taught to stop wasting food and water, do their own chores, figure out a way to do things with less resources. The idea of commercializing earth day as a seasonal produce and spending shit loads of resources promoting the event seems like a lot of bullshit. It is like christmas, once a somber religious festival, now a money spinner. Earth day has gone that way, it seems to be a Date night, not a time for people to contemplate the damage done to the earth. I am sure the are success measures for the marketing campaign and someone will show stats on the achievements of the event. But to me it is all humbug, unless I see children pushing the agenda, I dont believe the movement to save the ‘planet’ will garner any momentum.
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March 28th, 2010 16:52
For a start, I guess the marketing of the earth event could create strong public’s awareness. After which, I concur that the organiser should not spend too much resources to disseminate the message. In fact, I think your suggestion of imparting the save the earth movement in schools is probably a better idea. By engaging the youngsters earlier in Save the Planet movement, these future leaders would definitely help to make the world a better place.
March 28th, 2010 22:39
I hope so too. And travelling and passing on this knowledge seems like as good a reason as any to start my journey. Sooner rather than later.