Marketing takes over when technologists hit plateau
Apple IPod event came and it went. Usually, this part of the year has been very exciting over the past several years due to the tremendous innovations that came from apple with regard to their iPods.
Better form factors, newer hardware, smaller iPods, better iTunes, more features… You name it.
This time, the expectation was high but apple decided to show off better marketing instead of technology. Duh… What we have is a high capacity iPod and more features in iTunes, I am sure no one really cares about. Music is all about songs, giving off liner notes is not going to sell an album. Apple taught us that, now they are buckling under music label pressure.
So we get souped up iPod Nano. Well, the features are nice, video recording, fm radio (what took them so long?) and audio recording. But none of it for the iPod touch. No tech breakthroughs here. But a more clearer market seggregation.
iPhones have video rec, why not iPod? Well it is because iPod touch is already eating into the traditional iPod product line and nano struggles to live between the shuffle and the iPod touch. Well, marketing comes into play and attaches features to spur nano sales and makes sure the touch does not get the features to compete.
Very clever but ultimately sneaky. Not good for the consumer. If you want games, get the touch. If you want video/radio, get the nano. If you want both, go F@&$ yourself.
I wish the technologists get out of their plateau soon…
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